The AMB Group’s AMB Selfie Square is situated in Sector 37D, Gurgaon, right along the 150m wide Dwarka Expressway. It has excellent connectivity and is just 15 minutes away from the IGI Airport, 10 minutes the forthcoming Diplomatic Enclave and Dwarka Sector 21 Metro and has easy access to NH‑8 and the KMP Expressway. It is located beside 100 acres of established residential township. This location provides a steady, built‑in customer base for shops and small businesses.
Built over 4 acres with 460–478 units ranging from 135 sq. ft. to 3,666 sq. ft., Selfie Square is perfect for startups and small businesses at different stages. No matter your requirement is of 135 sq. ft. shop or 300–400 sq. ft. store, Selfie Square offers both. The larger shops have tall ceilings, wide shopfront, easy maintenance design making it perfect match for attracting customers wanting comfortable shopping.
The shops here start at approximately ₹19.6 lakh for a small 135 sq. ft. space and rise up to ₹5.32 crore for very large units (3,666 sq. ft.). They also offer easy payment plans like paying 10% now and 90% later, or splitting payments into 3 stages (30:40:30), plus assured rental income options making it manageable for small budget setups too.
Selfie Square’s Modern Architecture
Selfie Square gives shoppers and business owners a great opportunity. The shops have tall, double‑height fronts that open into a central atrium with beautiful features like artificial waterfalls. Many shops overlook wide pedestrian walkways, providing them high visibility.
The project also provides three levels of basement parking for about 600 cars, has 100% power backup, high‑speed lifts, round‑the‑clock security, CCTV cameras and separate service access dedicated for office units.
Entertainment features such as multiplex, gaming zones and amphitheater are planned to attract more visitors. Facilities like gym, spa, yoga area, ATM, RO drinking water, and central air‑conditioning make the experience modernistic and comfortable for both visitors and owners.
The Selfie Square is surrounded by popular housing societies like Ramprastha City and Signature Global projects and other large scale residential developments in New Gurgaon within blooming residential.
The combination of connectivity via Dwarka Expressway, proposed metro line, NH‑8 and proximity to Delhi makes Selfie Square naturally attracting a steady flow of customers for shops, restaurants, wellness centers, offices, and entertainment spaces.
Why It Works for Startups & Small Businesses
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Flexible & Affordable Spaces-
It provides units from 135 sq ft (₹19 lakh) to 400 sq ft (₹30–70 lakh), helping businesses start small, test ideas and expand within the same project.
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High Visibility-
Double‑height frontage, open walkways, and central plazas help in attracting customers making it ideal for customer‑facing businesses.
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Ready Infrastructure
– They have power, water, lifts, security, HVAC, parking already in place. You can just move in and start quickly.
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Footfall from Anchor Amenities
– Entertainment amenities like multiplex, food court, and gaming zone pull in visitors. Beneficial for F&B, retail, wellness, and experience-based startups.
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Safe Investment-
They are fully RERA‑registered, ready‑to‑move since 2018 and are backed by AMB Group’s credibility.
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Nearby Customers-
Surrounded by large residential projects giving steady foot traffic automatically.
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Strong Connectivity & Growth–
On Dwarka Expressway, near IGI Airport, Delhi Aero city, NH‑8. The proposed metro will also boost the accessibility and visitors.
There are many business ideas possible that include cafes, restaurants, and cloud kitchens, retail outlets for clothing, electronics, beauty, and wellness, experience zones such as VR, gaming, wellness studios, and pop‑up events; as well as small offices or co-working spaces around 400 sq ft.
Supportive Business Environment & Future Upside
Selfie Square is a good mixture for different types of shops and businesses. This means customers can travel to different categories of shops easily. In case your business is beside a well known brand, chances of getting noticed and more. This not only increases visibility but also increases existing customer trust. Additionally, AMB Group has a blend of F&B, fashion, wellness services, fun zones and also office spaces. This mix, therefore, helps in keeping the footfall balanced throughout the day and on weekends too. The new startups and small businesses have more chances to grow and participate in the long run.
Besides, the location is highly strong as it is growing rapidly. Infact, the entire Dwarka Expressway corridor is developing quickly. Additionally, the Aero city-II commercial belt is also emerging. This will result in more offices, hotels and residential societies. As a result, the number of people who live and work will increase. Thus, the demand for daily services, lifestyle products will continue to rise. Hence, the place is not only a rising step for small businesses but also a stable and long term location for them.
Conclusion
Selfie Square provides a good mixture of modern designs with affordability and customer attraction making it perfect for startups and small businesses. Its location on Dwarka Expressway, excellent connectivity, tall infrastructures, ready to use facilities and campus entertainment create a lively business environment.
Backed with RERA approval and the trusted name of AMB Group, it’s a safe, cost‑effective, and future‑ready choice for entrepreneurs and small retailers. Whether you want to open a café, boutique, wellness studio, or office, Selfie Square gives you great visibility, steady demand, flexibility, and long‑term value.
